Position: Social Media Specialist
Location: Birmingham, AL
Position Summary:
Responsible for building and executing strategic social media for Lifeline Children’s Services. This role involves managing and curating content across multiple platforms, collaborating with the marketing team and internal program teams, as well as staying abreast of current social media regulations and marketing trends.
Essential Duties:
- To be a minister of the gospel of Jesus Christ to co-workers, clients and ministry partners
- Builds and executes social media, through research, benchmarking, messaging, and audience identification.
- Manage organizational social pages in terms of content planning, scheduling, page maintenance and engagement.
- Define and create content for pages mentioned above
- Work with Art team and designers to help maintain branding across platforms
- Remain up to date on current social media regulations, restrictions, algorithms and marketing trends. Be able to work within the appropriate parameters and incorporate these trends
- Collaboratively work with the marketing team to manage overall plans and initiatives, especially as they relate to Lifeline’s existing, and desired social media audience
- Take departmental objectives to help formulate long term plans individually and with the team.
- Define individual page audiences and formulate content directed to current and potential audience members
- Communicate social media platform best practices with ministry to educate on creative strategy
- Contribute to the backend website support of events, content, and campaigns
- Coordinate with Marketing Leadership on PR related campaign management
- Respond and interact with social media audiences by developing an online community through meaningful connections and encouraging community members.
- Collaborates with Marketing Leadership on tracking and reports for social media, web analytics/performance to Leadership.
- Collaborates with Marketing Leadership to develop, monitor, and track digital campaign budgets.
- Responsible for setting up, optimizing, and reporting on social advertising.
- Possess an aptitude in Adobe Creative Suite, or similar design programs, to be able to design posts as needed and adhere to Lifeline’s branding standards
- Other duties as assigned
Secondary Duties & Responsibilities:
- Copywriting and basic copy editing.
- Create graphics or videos as necessary to other job duties
- Occasionally updates Lifeline’s website with current calendar events, trainings, classes, orientations, meetings, blogs, news articles, webinars, and more
- Resolves disputes in a Biblically prescribed manner
- Maintain Lifeline’s branding across all platforms and projects.
- Other duties as assigned by the executive team.
Minimum Qualification:
- Bachelor’s degree in Communications, Marketing, or a related field.
- Working knowledge of Adobe Creative Suite and/or Canva
- Video shooting and editing ability and experience a plus
- Excellent organizational, prioritization, and decision-making skills.
- Proficient understanding of Meta Business Manager.1
- Strong analytical skills.
- Good communication, interpersonal, and leadership skills
Key Competencies:
- Upholds the Lifeline Employee Statement and Statement of Faith
- Passionate about the spread of the Gospel
- Embraces the shared culture of fundraising across the ministry
- Competency and appreciation of a highly collaborative creative and production process
- Demonstrated ability to work collaboratively in a multi-department environment
- Excellent communication skills
- Strong organizational/administrative skills
- Flexible
- Team Player
- Maintains a modest and professional demeanor in and away from the office
Work Environment:
- Work is performed in a professional office environment