Marketing Project Manager

July 14, 2020 justinwalters Blog

Birmingham, AL

Under the direct supervision of the Marketing Director, this position is responsible to create a strategic marketing strategy; mapping out the tasks needed to implement that strategy.

Minimum Qualifications:

  • Bachelor’s degree in Business, Management, Marketing, or a related field. 
  • Maintain Lifeline’s branding across all platforms and projects. 
  • Experience with Project Management theory and best practices. 
  • Excellent organizational, prioritization, and decision-making skills. 
  • Strong analytical skills. 
  • Good communication, interpersonal, and leadership skills 

Essential Duties:

  • To be a minister of the gospel of Jesus Christ to co-workers, clients and ministry partners 
  • Work with the Marketing Director to create a strategic marketing strategy and mapping out the tasks needed to implement that strategy. 
  • Implement long-term strategy given from the Marketing Director. Strategizing how to best implement and achieve goals/direction set from the Marketing Director.  
  • Assign tasks through Asana and manage workflow processes.  
  • Collaborate with Writers and Graphic Designers to create advertising content and ongoing campaigns. 
  • Create and maintain a traffic report of all past and present projects to use in Quarterly meetings.  
  • Managing content calendar, tasks, timeline and holding others accountable to deadlines. 
  • Maintaining an up-to-date understanding of Lifeline Children’s Services and the marketing team’s client-based approach to implement effective marketing campaigns. 
  • Create and implement an ongoing email marketing strategy through HubSpot. 
  • Provide reports on email marketing KPI’s like Open Rate, Click Through Rate, etc. to help the team understand future opportunities when communicating to segmented audiences.  
  • Managing and supervising marketing projects from beginning to end, like Journey Alumni Magazine, Email Marketing (High Five, State Newsletters, Promotions, Campaigns) Annual Report, Print Materials, Content Writing, Proposals.  

Secondary Duties & Responsibilities:

  • Assists with social media, website development/editing and content development  
  • Update webinars on the website and assist in the promotion 
  • Maintains stock of Lifeline promotional materials, distributing to staff and state offices, places orders as needed  
  • Ensure compliance with the law (copyright, regulations and plagiarism)  
  • Weekly meeting with the Marketing Director with a well-planned agenda, discussing current team projects, challenges and questions.  
  • Maintain healthy communication with Lifeline staff about their project requests from beginning to end.  
  • Photographs for events, publications, marketing and merchandising  
  • Works with print vendors to develop production schedules and delivery of print files 
  • Resolves disputes in a Biblically prescribed manner 
  • Maintains a modest and professional demeanor in and away from the office 
  • Other duties as assigned by the Executive Director/member of the executive team. 

Key Competencies:

  • Upholds the Employee Statement and Statement of Faith 
  • Passionate about the spread of the Gospel 
  • Embraces the shared culture of fundraising across the ministry 
  • Competency and appreciation of the creative and production process 
  • Demonstrated ability to work collaboratively in a multi-department environment  
  • Excellent communication skills 
  • Strong organizational/administrative skills 
  • Flexible 
  • Team Player 

Work Environment:

  • Generally work is performed in a professional business office. Travel may be necessary, as well as attendance required for offsite meetings and appointments. 

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Posted 1/19/21

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