Location: Birmingham, AL
Status: Full-time
Position Summary: Executes the overall direction and vision for Lifeline’s messaging & content. Communicates that vision and direction to the rest of the Marketing team and develops a strategic plan to move forward. Additionally, this position trains and hold their team accountable to fulfilling Lifeline’s mission through their work.
Responsibilities:
- To be a minister of the gospel of Jesus Christ to co-workers, clients and ministry partners
- Overseeing overall functions and administration of the marketing team
- Evaluates and develops a strategic plan for messaging and content
- Communicates and directs each step of the overall marketing plan
- Collects data analytics for internal use and department evaluation of strategies and approaches
- Meet regularly with department/clients to form an outreach strategy that fits within the larger scope of Lifeline’s marketing plan
- Helps identify key contacts to engage with Lifeline
- Works to engage alumni families as well as prospective adoptive and foster families to further partner with Lifeline year-round
- Maintains organizational Outlook messaging calendar
- Researches demand for our products and services as well as others in the industry to determine best practices and best methods for communication
- Evaluates requests for communications from other departments within the larger scope of Lifeline’s marketing plan
- Develops marketing promotions and initiatives
- Understands and develops budgets and finance, including expenditures, research and development appropriations, and ROI
- Develops and manages advertising campaigns and PR
- Builds brand awareness and position
- Oversees marketing projects from start to finish
- Oversees both digital and content marketing strategy and content marketing
- Oversees our donor database management and our usage of the collected data for a response
- Oversees planning and execution of podcasts
- Manages and oversees other marketing and communication efforts as assigned by the Executive team.
Secondary Responsibilities:
- Assists with and attends agency sponsored events
- Represents the agency in a professional manner in and away from the office
- Maintains good working relationships with co-workers, including resolving all disputes in a Biblically prescribed fashion
- Assists with social media, website development/editing and content development
- Oversees stock of Lifeline printed promotional materials, distributing to staff and state offices, places orders as needed
- Resolves disputes in a Biblically prescribed manner
- Maintains a modest and professional demeanor in and away from the office
- Other duties as assigned by the Executive team.
Minimum Qualifications:
- Bachelor’s degree (preferably in marketing, public relations or communications)
- Minimum of 8-10 years’ experience in a professional environment directly applying marketing and communication skillsets. Agency or Church communications a plus.
- Working knowledge in Adobe Creative Suite: Illustrator, InDesign, Photoshop, Dreamweaver, etc. a plus
- Knowledge and appreciation for the creative and production process
- Demonstrated ability to work collaboratively in a multi-department, multi-stakeholder environment where priorities and participation shift.
Key Competencies:
- Signs and upholds the Lifeline Employee Statement and the Statement of Faith
- Agrees with the mission, vision, and values of the agency
- Teamwork orientation
- Problem solving
- Organizational skills
- Excellent Communication skills (verbal and written)
- Embraces the shared culture of fundraising across the ministry
- Cultivates and builds relationships
- Practical judgement
- Integrity
- Flexibility
- Self-starter
- Sees fundraising within the context of wider ministry goals and strategies
- Perseverance
Work Environment:
- Work is performed in a professional business office. Travel may be necessary from time-to-time, as well as attendance required for offsite meetings and appointments.
Posted 9/20/2021