Digital Marketing Specialist

July 10, 2019 lifeline Blog

Birmingham, AL

Position Summary:

Under the direct supervision of the Marketing Director, this position is responsible for maintaining Lifeline’s digital marketing; social media, SEO and website.  

Minimum Qualifications:

  • Bachelor’s degree in Business, Management, Marketing, or a related field. 
  • Maintain Lifeline’s branding across all platforms and projects. 
  • Experience with Project Management theory and best practices. 
  • Excellent organizational, prioritization, and decision-making skills. 
  • Strong analytical skills. 
  • Good communication, interpersonal, and leadership skills 

Essential Duties:

  • To be a minister of the gospel of Jesus Christ to co-workers, clients and ministry partners 
  • Builds and executes social media, SEO and PPC and campaigns through research, benchmarking, messaging, and audience identification. 
  • Creates/gathers content, schedules, promotes and maintains social media accounts for Lifeline and Stand for Orphans. 
  • Responds and interacts with social media audiences by developing an online community through meaningful connections and encouraging community members.  
  • Collaborates with Marketing Director on tracking and reports for social media, web analytics/performance to Leadership. 
  • Proficient understanding of Facebook Business Manager and Hootsuite.  
  • Collaborates with Marketing Director to develop, monitor and track all digital campaign budgets. 
  • Responsible for setting up, optimizing, and reporting on digital advertising and PPC campaign efforts. 
  • Assists Marketing leadership in coaching and provides content, training, and organizational guides for other social media managers of segmented accounts at Lifeline. 
  • Implements digital campaigns optimizing efforts through keywords and meta-tags.  
  • Executes and reports on monthly SEO and PPC campaigns. 
  • Researches and stays up to date with current and upcoming social media, PPC and SEO trends. 
  • Proficient in Google Analytics, Google AdWords, SEMrush, Google Tag Manager and Campaign URL builder 
  • Updates Lifeline’s website with current calendar events, trainings, classes, orientations, meetings, staff additions/removals, blogs, news articles, webinars, carousels, and more 
  • Assists Project Manager in creating and implementing forms through Form Assembly, Virtuous and HubSpot.  
  • Assists the Marketing Director in defining and mapping out customer journey.

Secondary Duties & Responsibilities:

  • Copywriting and basic copy editing. 
  • Create graphics or videos as necessary to other job duties with a working knowledge of Adobe Creative Suite  
  • Resolves disputes in a Biblically prescribed manner 
  • Maintains a modest and professional demeanor in and away from the office 
  • Other duties as assigned by the Executive Director/member of the executive team. 

Key Competencies:

  • Upholds the Employee Statement and Statement of Faith 
  • Passionate about the spread of the Gospel 
  • Embraces the shared culture of fundraising across the ministry 
  • Competency and appreciation of the creative and production process 
  • Demonstrated ability to work collaboratively in a multi-department environment  
  • Excellent communication skills 
  • Strong organizational/administrative skills 
  • Flexible 
  • Team Player 

Work Environment:

Generally work is performed in a professional business office. Travel may be necessary, as well as attendance required for offsite meetings and appointments. 


Posted 1/19/21

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